Christoph Riedl has been chosen as 2016-18 Riesman Professor at D'Amore-McKim School of Business. The Riesman Research Professorship is designed to encourage research and the dissemination of research results on issues critical to the management of corporations and other institutions. The professorship supports and encourages pre-tenure faculty to contribute to knowledge about the theory and practice of management. The evaluation criteria include the research record and potential of the applicant, as demonstrated by publications in top-tier journals and external grants. During the selection process the D'Amore-McKim Research Committee reviewed ten proposals and awarded one Riesman Research Professorship.
Prof. Riedl's prosed research investigates the question how information and behaviors--such as the decision to adopt a new product--spread between individuals through social interaction. This research will inform how policy makers and marketers confront a strategic choice: which individuals should be targeted with limited marketing budgets to achieve the broadest possible spread of information.