Large language models (LLMs) have rapidly entered everyday life as companions, advisors and sources of knowledge. Unlike earlier forms of digital media, they do not merely transmit information: they adapt to prompts, simulate empathy and provide interaction that feels personalized and reciprocal1. This shift requires urgent attention in how social practices are learned and propagated: habits formed in interaction with LLMs do not stay on-screen but diffuse through alignment-driven exchanges, potentially reshaping human behaviour, mental well-being and social connection at different scales.
NetSI authors
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