Populism and social media campaigning: The Election of Volodymyr Zelensky
Election Campaigns, Media, and the New World of Digital Politics
March 22, 2022
Populism and its spread across the world have received mostly negative assessment. Research has explored the circulation of far-right xenophobic messages and populist views through traditional media outlets and social media (e.g., Ernst et al. 2017; Brandão 2021). Previous studies have also produced important insights into the negative effects of populist messages on people’s attitudes and behavior (e.g., Sheets et al. 2015; Reinemann et al. 2019). Naturally, this development poses the question whether a liberal democracy can coexist with populism and have any positive effect on citizens’ democratic engagement.