Populism and social media campaigning: The Election of Volodymyr Zelensky

Larissa Doroshenko
Election Campaigns, Media, and the New World of Digital Politics
pp. 221-243
March 22, 2022


Populism and its spread across the world have received mostly negative assessment. Research has explored the circulation of far-right xenophobic messages and populist views through traditional media outlets and social media (e.g., Ernst et al. 2017; Brandão 2021). Previous studies have also produced important insights into the negative effects of populist messages on people’s attitudes and behavior (e.g., Sheets et al. 2015; Reinemann et al. 2019). Naturally, this development poses the question whether a liberal democracy can coexist with populism and have any positive effect on citizens’ democratic engagement.

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