Publication
A majority of the American public recognizes the value of universities and opposes federal funding cuts. However, they also express concern about campus issues, including costs and free speech. Communications can emphasize higher education’s highly valued contributions while distinctly acknowledging strategies to address concerns.
Our first report examines public attitudes towards colleges and universities in the United States. We find that higher education enjoys broad public support, but this strength is tempered by serious vulnerabilities.Most Americans recognize universities as vital for science (90%), technology (91%), healthcare (83%), and economic growth (83%). Moreover, 72% see them as important for democracy, and majorities across parties value local contributions in health and the economy. This translates into strong opposition to federal funding cuts in science, health, and education, with disapproval ratios of roughly 4 or 5 to 1.
