Using Opt-In Non-Probability Surveys to Estimate COVID-19 Infection and Vaccination Rates

Alexi Quintana-Mathe, Ata A. Uslu, Jason Radford, James N. Druckman, Kristin Lunz Trujillo, Alauna Safarpour, Katherine Ognyanova, Matthew A. Baum, Jonathan Schulman, Roy H. Perlis, Mauricio Santillana, David Lazer
Journal of Survey Statistics and Methodology
smaf041
July 20, 2026

Public health crises demand timely surveillance of disease and interventions. This was a substantial challenge during COVID-19 in the United States due to the federalized response. States varied widely in infection and vaccination rates. Continuous state-level probability samples for tracking were unavailable and would have been logistically and financially onerous. Administrative data eventually became inaccurate. We thus evaluate the accuracy of large-scale opt-in non-probability state and national samples (from the Covid States Project) that estimated infection and vaccination rates on a near-continuous basis. The estimates aligned closely with a high-quality national probability sample and state-level administrative data (when such data were reliable). We offer evidence that the success of the surveys, compared to other less accurate non-probability surveys, may have stemmed from the successful recruitment of respondents with low trust in health institutions (i.e., individuals who often avoid surveys). We conclude by discussing how the Covid States Project can inform further data collection efforts requiring extensive spatial and temporal coverage.

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