|Talks|

Emergent social conventions and collective bias in human and LLM populations

Visiting speaker
Hybrid
Past Talk
Andrea Baronchelli
Professor, University of London
Sep 17, 2025
2:00 pm
EST
Sep 17, 2025
2:00 pm
In-person
Portsoken Street
London, E1 8PH, UK
The Roux Institute
Room
100 Fore Street
Portland, ME 04101
Network Science Institute
2nd floor
Network Science Institute
11th floor
177 Huntington Ave
Boston, MA 02115
Network Science Institute
2nd floor
Room
58 St Katharine's Way
London E1W 1LP, UK
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Talk recording

Social conventions are the foundation of social coordination, shaping how individuals come together to form a society. In this talk, I will present theoretical and experimental findings that demonstrate the spontaneous emergence of social norms in human groups, as well as the existence of tipping points in social convention. I will then focus on the case of populations of large language models (LLMs). As AI agents increasingly communicate using natural language, understanding how they develop conventions is crucial for interpreting and managing their collective behaviour. I will show that LLM populations can establish social conventions and highlight how collective biases can emerge even when individual agents appear unbiased. I will conclude by stressing how the ability of AI agents to develop norms without explicit programming has significant implications for designing AI systems that align with human values and societal goals.
About the speaker
Andrea Baronchelli is Professor of Complexity Science at City St George’s, University London. His research focuses on human dynamics in decentralised socio-technical systems, covering topics such as social norms, (mis)information spreading, polarisation in social networks, blockchain ecosystems, and dark markets. Andrea’s work has been published in journals including Nature, Science, PNAS, and Nature Human Behaviour, and has been widely covered in the press, informing public debate and helping shape policy. In 2019, he received the Young Scientist Award for Socio- and Econophysics from the German Physical Society (DPG). From 2019 to 2021, he led the Economic Data Science theme at The Alan Turing Institute in London, where he launched the Token Economy theme in 2021 and led it until 2025.
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Sep 17, 2025