Marshall Van Alstyne
London E1W 1YW, UK
Portland, ME 04101
2nd floor
11th floor
Boston, MA 02115
2nd floor
London E1W 1LP, UK
Talk recording
Despite its long history, the recent controversy around misinformation and "fake news" has shown it to be a remarkably challenging problem. This talk will explore the precise nature of why fake news is so intractable in an effort to construct a more successful solution. Working from examples, it will show that the source of harm is not what most people believe it to be. Five existing solutions do not independently address the reasons that the parties most able to address the problem are insufficiently motivated to do so. We then use mechanism design principles to remake the rules that platforms use to manage their intellectual property. This shift in focus and governance suggests a novel solution.