How to Use AI to Build Your Company’s Collective Intelligence

Christoph Riedl
Harvard Business Review
October 16, 2024

In the management world right now, it is common to think about AI in terms of automation vs. augmentation. Whereas automation implies machines taking over tasks previously performed by humans, augmentation refers to the cooperation between humans and machines in executing tasks. According to the conventional wisdom, augmentation leads to higher performance than automation because it alleviates downsides such as short-term thinking, loss of flexibility due to lock-in, and loss of human intuition and skill. That is, downsides that counter long-term success.

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